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Remember what it was like to try and talk to that cute girl (or boy) in your homeroom? Yep. Total torture. Enter the animated world of Winterfresh Cool Breath Power, where the mysterious "LoveMaestro21" awaits to dispense quirky love advice and hidden easter eggs lie around every corner. We knew our fickle teen target (12-24) could smell a phony a mile away, so it wasn't enough to simply talk like a teen -- we had to become a teen. Using outlets like MySpace, Flickr, and ebaumsworld, we crafted a web of bizarre and engaging content that actually had teens seeking us out. |
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