2007 Award Entry Page | We thank you for your time, enjoy.
adidas basketball The MLS (Major League Soccer) is proud of its independent spirit and its role as underdog in the world of professional sports. In many ways, it's a lot like the trailblazing bands and performers in today's up-and-coming music scene. Just in time for the 2006 MLS Playoffs, adidas is proud to bring these two worlds together in the 2006 MLS Mash-Ups. They've created cool posters that link visual elements from eight playoff bound MLS teams with visuals from eight of the hottest underground bands and musicians. The posters will direct fans to a new website, www.MLSmashups.com, where the Mash-Up experience is taken to a whole new level. Cutting edge Video Mash-Up artists have created exciting video Mash-Ups of the MLS teams and up and coming bands. It's a Mash-Up experience unlike any other and is sure to be a hit with fans of both the MLS and underground music.
launch site
watch the campaign video
watch the campaign video

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podcasts
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